It would be necessary for any such maker to have a good amount of talent, basic talent, not the developable talent, but the maker has got to conceive and design and construct and finish the watch and it's got to contain something that he won't find in anybody else's watch... the purchaser won't find in anybody else's watch. And it's got to be elegant, it's got to keep excellent time, it's no good producing watches that don't go as well as earlier watches, they've got to go better and there is always room for improvement. So the successful artist craftsman is going to be a very talented person who must be prepared to work long hours at what he does and I think not become too ambitious. As a workshop grows, it grows away from its customers. Things stop being exclusive and once a workshop grows, quantity of production comes in and then the connoisseur goes away and looks for someone else.

For myself, I've never wanted to expand my workshop. I was always very happy to be in it on my own, to make what I fancied when I fancied making it, and to be free then to offer it to someone who had expressed an earlier interest.