The statisticians decided – 10 or 15 years ago, I don't recall with precision – that because Alzheimer's disease was now becoming so important, apparently, that the causes of death on their list, like senile dementia, should be telescoped into Alzheimer's disease as a cause of death, and that did indeed occur, which resulted in a sudden spike in alleged causes of death attributable to Alzheimer's disease. This worked, of course, to the advantage of the Alzheimer's Disease Association, whose work is important, it's useful, it should continue, but, on the downside, it is... they essentially are in a phase where, like most non-profit organisations, a substantial part of their motivation – at least by the leadership – is to maintain their... their leadership and their salaries, which are, if you look at their salaries, enormous. I'm not calling that an evil act, I'm just trying to emphasize why it's necessary – or why the marketing processes are as elaborate as they are – in respect not only to the Alzheimer's Disease Association, but many other foundations and so-called non-profit organizations.
