And so Mark [Levinson] went to Geneva, and worked with CERN. He had a very good relationship with the person who supervises the media for CERN, mostly because, you know, he's a personable fellow, and also, he has a PhD in particle physics, so they trusted him. He's... He'd been through the hoops that they had all been through. And I, then, I wound up working on the film for almost... For over a year. The... even when we had this ending for the film, the film was turned down by film festivals. There was no studio behind it. And so the only venue for getting a distributor was to take it to film festivals and try to see if somebody would pick it up. But film festivals wouldn't take it because it was too science-y, even though it's, you know, it's not, but just... People are scared of physics. Physics, for some people, is like, 'I don't want to know about that.' And we finally were accepted thanks to Taghi Amirani, who saw the film in New York, and had an in with the programming committee at the Sheffield Film Festival. We were able to get into the Sheffield Documentary Festival, and it wound winning the audience's favourite film. And after that, doors opened up. And eventually, it did get a distributor.
