The whole time I was designing this chip for Milton Bradley, which was a video game chip and I had... you couldn't really put enough memory to hold the picture of the video game, so I invented this thing which I called 'pixies', but it turned out 'pixies' was trademarked, so we changed the name to 'sprites'. But it was little patches that moved around on the screen and I made a sample video game, which was, for most people, like, at Texas Instruments, the first time they'd ever played a video game on the simulator. And so everybody got very excited about it, but then Milton Bradley chickened out of going into the video game business. And they decided it was too expensive a product, they couldn't sell it through normal toy channels. They mostly sold things like checkers sets, Candyland was their big seller. In fact, when I was at Milton Bradley, the guy in the office next to me was Hoolie, the guy who invented Candyland. And in fact, when I was working on the... and so I explained to him that I could make the Simon play lots of different games, and it just didn't have to be one, and Hoolie said to me, I still remember, he said, 'Kid, let me explain to you something about games.' He said, 'How much do you think you can charge for a checkers set?' And the answer was, about five dollars. 'How much do you think charge for a chess set?' And the answer was about $15. And he was like, 'How much do you think you can charge for a combination chess set, checkers set?' And the answer is actually less than what you can charge for a chess set. And so I've always remembered that lesson, and in fact my one contribution... and the sad news is my idea of having the Simon play multiple games actually did get into the Simon, and it's the worst thing about Simon. Simon actually does have a switch on it that lets you play a few different games, and it would be probably better without that switch, but that switch was my contribution. Which Hoolie correctly tried to talk me out of. And so I learned a lesson from that mistake.