You know, you know, forget the comment earlier about... whereas here in America, the direction of Disney was huge but I think it got even bigger. I think it was even bigger than Europe, because they are more aware of that aspect of it. Here, we are more aware of what happens. Over there, in Europe, it's also why it happens, how come it happens? Where are we going to go with this now? Now that we got stuck with this situation. We are we going to go? They go deeper into that aspect of it, which is, which is good. Which is something which has got little bit more rewards. But we're more involved on the surface and we somehow stop there. And so when UPA came about with this stuff, it was like a fresh air just blown into the, into the whole industry. And all it took is four or five people. But what it also took, it took a studio... they said, 'Okay, give me [Mr] Magoo and then I don't give a damn what else you want to do, but you can do four other films. Because I want you to deliver so many films a year'. So, so many film a year meant we'd do four for them and then even if we only can do two a year, but then we're going to do something very special. And we did it very special and therefore it's still there. It's still there.